I won't lie to you, my most popular tiktok video about my comic was a slide show where I showed all of my characters but I captioned it "My Characters except none of them will make you say 'Is that a horse?'" and then included a picture of a horse so... It's anyones guess how the game gets played.
My most popular tiktok video overall is a spiderverse meme and not even related to my comic, but I did see a few people checking out my account/comic because of it, so I guess fandom behavior is useful